A fan who tipped $40 on Friday asks if you've got anything else. The chatter on shift panics and sends a three-photo set for $5. He buys it in seconds. That's the problem: he'd have paid more, and now he knows what “more” costs on your page.
Price Fanvue PPV from a written ladder, not by feel. Start your cheapest paid item around the floor Fanvue itself suggests, which is $10 to $15. Price up for volume and exclusivity, always send a preview, and charge more one-to-one than in a mass message. Raise prices for fans who've shown they'll pay, and send your best offers when fans have the money and the time.
What Fanvue lets you charge
Fanvue's help centre says a post can be priced between $3 and $500. That article covers posts. When we checked, we couldn't find a separate published range for paid messages, so check the price field in the app before you plan anything at the edges.
Remember the fee. Fanvue's creator earnings policy sets the standard creator earning rate at 80% of gross, so a $20 paid message puts about $16 in your balance at that rate. Don't price so low that the fee takes the point out of it.
Build a price ladder before anyone sends a message
A ladder is a short, written list of what you sell and what it costs. It stops two chatters charging different prices for the same set, and it gives them somewhere to go when a fan says no.
| Step | What it is | Example price |
|---|---|---|
| Entry | One strong photo or a short clip | $12.99 |
| Standard set | A small themed set | $24.99 |
| Bundle | Several sets or clips together | $44.99 |
| Custom | Made for one fan, within your boundaries | Quoted one to one, approved by you |
Those numbers are only an example. Two of the habits behind them come from Fanvue's own PPV strategy guide: price to match what's inside (one photo and a full set shouldn't cost the same), and end prices in .99. The guide also warns that very low prices set an expectation that's hard to undo.
Write the discount rules next to the ladder. Who can discount, by how much, and when. Our rule of thumb: never before the fan has objected, and never on the first “too much.” Offer a smaller step on the ladder instead. Fanvue's guide also suggests a PPV discount for fans who re-subscribe, which is a better use of a discount than panic.
Previews and captions that sell the message
Always send a preview. Fanvue's guide recommends a blurred thumbnail or partial image so the fan has a reason to pay. A paid message with nothing to look at asks for trust you haven't earned yet.
The caption should tease, not describe every frame, and it must only promise what's actually in the message. Fanvue's guide says the same, and it's also how you avoid refund arguments.
Weak caption
“NEW PPV. 12 pics 2 vids. $30. Don't miss out.”
Reads like a mass message, even when it isn't one.
Better caption
“Remember the red set you liked? This is what happened after I took it off the hanger.”
Personal, picks up a detail he gave you, and promises nothing that isn't there.
Bundles, mass messages and one-to-one offers
Fanvue's PPV guide makes a useful distinction. A one-to-one offer can support a much higher price than a broadcast, especially with good timing and rapport. A mass message reaches lots of fans at once, so it works better for a solid mid-sized bundle than for something premium.
In practice:
- Use mass messages to lists for new drops at mid-ladder prices.
- Leave fans who bought recently, and your top spenders, out of most broadcasts.
- Save bundles and customs for one-to-one conversations where you know what the fan likes.
- Never stack three paid messages in a row. Let him answer.
Fanvue also points out that purchased PPV stays available to a fan after they unsubscribe, unless you delete it. That's worth mentioning to a fan who's hesitating about a bundle.
Pricing for big spenders
Your biggest fans aren't paying for the photos alone. They're paying for attention and for feeling known. Don't price them off the bottom of the ladder, and don't train them to wait for discounts.
Fanvue's guide suggests raising prices for individual fans as rapport grows, and raising your general prices as your subscriber count grows. For a fan who's bought every set this month, the next step isn't another set at the same price. It's a bundle he can't get anywhere else, or a custom you've approved.
Timing around paydays and time zones
The same offer sells differently at different times. A lot of people are paid weekly or monthly, so when a fan mentions his payday, note it and plan around it. A fan who says “after Friday” should hear from you on Friday evening, his time, not yours.
Time zones decide what “evening” means. Look at when your fans actually write and send offers when they're awake and relaxed, not when your chatter happens to be free. And don't fire your best offer at someone mid-week who's just told you money's tight. Note it and come back.
Signs you're charging too little
Fanvue's guide flags one directly: items under $5 that sell a lot but bring in little revenue may support a higher price. Other signs worth watching: fans buy instantly without a single question, chatters guess prices on the spot, and the same set has sold at three different prices this month. If that's your account, write the ladder this week.
If you'd rather a team ran the ladder for you, our Fanvue chatters work from prices and boundaries you approve before launch, and requests outside them come back to you. For the rest of the conversation around a sale, see the Fanvue chatting guide.
Common questions
What should my first PPV cost on Fanvue?
Fanvue's own PPV guide suggests $10 to $15 as a sensible floor for your cheapest PPV item. Price up from there for volume and exclusivity.
Should I discount when a fan says it's too expensive?
Not on the first objection. Hold the price, offer a smaller item from your ladder, or come back another day. Fans who learn that complaining gets half price will complain every time.
Do fans keep PPV they bought if they unsubscribe?
According to Fanvue's PPV guide, yes. Purchased PPV stays accessible after a fan unsubscribes unless you delete it.
Is there a maximum price for paid messages on Fanvue?
Fanvue's help centre says posts can be priced from $3 to $500. We couldn't find a separate published range for paid messages, so check the price field in the app.
Fanvue sources, checked October 16, 2026: PPV media strategy guide ($10–15 floor, .99 pricing, previews, 1:1 vs broadcast, re-subscriber discounts, under-$5 signal); Setting a price for a post ($3 to $500); Creator earnings and payouts policy (standard 80% creator earning rate); Messaging users in lists. Platform features and policies change, so recheck the linked pages before you rely on them.
Written by the Zinely team. Chat examples and numbers marked illustrative are not client data. Commercial terms are Zinely's published offer; final terms are agreed before launch.